Sevice has changed

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The meaning of the word service has changed. It used to be all about helping clients and responding to client or customer needs.

I don’t believe that giving clients a questionnaire prior to meeting with them is a service. They do that before medical appointments so the doctor can set the tone and show how little they care about patients as humans.

I think that asking questions that are tailored to the situation is a much better use of my client’s time. Asking each question once should suffice.

I never ask anyone to download an app onto their phone so that they can work with me. For people who want to work with an app, I can make that happen but it isn’t required.

Customer satisfaction surveys are crap. Many businesses state that they are performing a great service when they ask us to fill out a satisfaction survey. The surveys often miss the point or fail to allow us to highlight our extreme dissatisfaction, or are so ridiculously long that I feel as though people should be paid for their time.

There are aspects of customer service that can be automated, like voice mail and autoresponders for email. They both help small companies like mine. I can not always answer the phone or an email immediately but it doesn’t take me long to get back to the people who contact me.

Sometimes I think that businesses believe that they will appear to be more professional if they use a lot of forms and processes. Often when people call with a question the very first thing they get is a series of questions. The processes create unnecessary friction that makes it harder for people to use a service or buy a product.

Nothing says I don’t care about you or have any empathy for your situation like a generic questionnaire. I think that is why doctors’ offices use them so much.

Customer service isn’t about putting people on hold and letting them know that their call may be recorded for quality purposes.

I don’t have any generic clients. Each one is unique and so is each property that I represent or sell.  You can call or write and I’ll do my best to provide professional help with your real estate needs.

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