When selling a home photography is more important than ever before because homebuyers and their agents shop for homes on the internet.
Amazing photography is rarely free. Someone has to pay for it. Often the real estate agent listing the home will pay for the photography. Many of us consider it an essential part of marketing a home and provide professional photography for each home we market.
Some agents ask the homeowner to pay for photography. Either way works. If your home is on the market and your agent used his/her iPhone to photograph it. Ask for professional photography. If you have to pay for it yourself it is worth every penny . . . assuming the pictures are commercial quality.
