Marketing 101 – fresh photographs

Sometimes I take pictures of houses and gardens during the summer or fall so that when they go on the market in the winter I have some colorful and enticing

pictures to use for marketing.

Back in the days when it took a few months to sell a house, I would take new pictures of the outside if the seasons changed while the house was on the market. At a glance, the home would look like it just came on the market.

Right now I can easily spot houses that have been on the market for months because of the snow banks in the pictures. They may be great properties but buyers may assume that there is something wrong because the property has been on the market for so long.

Updating exterior pictures is a simple and inexpensive way to update the marketing for a home that has been on the market for a few months. Potential buyers will notice it all over again and who knows they may even make an offer.


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