There is a lot of money to be made from selling various types of technology to Realtors. Technology and proptech are more or less crammed down our throats daily. We ask for technology and improvements in technology all the time but that isn’t what we get. Technology experts decide what we need sometimes based upon their own experience buying a house or selling a few.
In over 20 years working as an agent and as a broker I have rarely had a client or customer ask me what technology I use or express any kind of interest in it beyond having their house advertised on the internet. Most of our clients appreciate electronic documents and the ability to use electronic signatures.
I could give a whole presentation on how I use technology but that isn’t what people want. They want to know how much their house will sell for how long it will take and how to get it ready to sell. Home buyers want to know how much they should offer and which house they should buy.
Technology has changed the way appointments are set for private showings of houses that are for sale. We used to use the telephone and receptionists now it is all done through an app. The app makes the whole process faster and easier.
In general real estate services have evolved along with everything else. We use more technology mostly for convenience and because it is cost-effective.
This year and last AI (artificial intelligence) has been the most talked about technology in the real estate industry and everywhere else. Apparently writing property descriptions is one of the most critical things a real estate agent can do so many are using ChatGPT for the task. Blog posts like this can be written by AI as well.
It will be interesting to see how it all evolves. At the same time, I feel as though consumers are being left out of the conversation. House hunting could be made better with AI. Maybe AI could help make the mortgage application process faster and easier.
Could AI replace real estate agents? Could AI make buying or selling real estate easier and less expensive?
