It is Friday and Fridays are for fun. In the past few weeks, I have read numerous articles about how wonderful it is to write property descriptions using AI (artificial intelligence)
I played around with it myself and it doesn’t seem all that intelligent. It has a tone that just doesn’t work for me. Some agents claim that ChatGPT is a game changer for them. If they use it often it should be a game changer for me.
Over the years I have seen it all. Descriptions are written in all capital letters with plenty of abbreviations. Most of the common abbreviations come from a time when real estate for sale was advertised in the newspaper. Space was expensive and we had to make each letter count.
With technology, there are all sorts of concerns. Is it ethical to use AI to describe a rambler? Do agents have to disclose to their clients that they use AI? Is the AI content we generate considered original or is it fair for anyone to use it? For example, can I just copy and paste someone else’s AI-generated marketing into my own marketing piece?
There are already experts teaching real estate agents what the best practices are for creating property descriptions using AI. There are no best practices yet, which means the instructors can make it up as they go and make a few bucks too.
In most cases, AI won’t create property descriptions or marketing that are worse than what is already out there. . . but it could.
