Last week, I received a postcard from a real estate company claiming to be number #1. There is an ad in a local newspaper for one office of a real estate company that claims to be number #1.
I think it is fair to make such a claim. They could be number 1 in number one in having the most recovering alcoholics in their office, or maybe their agents have the most pets or grandchildren.
The claim is vague; no specifics are provided. Real estate companies that have more real estate agents usually have more sales.
Home buyers are usually attracted to a house rather than a real estate company. They won’t buy a house because the sign in front is from a number 1 real estate company.
Real estate companies do not sell houses. Real estate agents sell houses, and most agents are independent contractors. Choose the right agent and that agent will take care of the rest. If an agent claims to be number #1, ask for specifics. I like to ask for proof.
The good news is if you are looking for a real estate agent, there are many, perhaps hundreds to choose from.
