Photography is for marketing

screen shot

I am convinced that most home sellers and their real estate agents don’t really understand the concept of using photography to market a home rather than to document the existence of various rooms. Amazing photographs do attract buyers who are searching the internet looking for that perfect home. Some studies have shown that homes that are marketed with professional photography actually sell for more money than those that are photographed by a real estate agent using an iPhone or point and shoot camera.

There are rooms in almost every house that are hard to photograph or that just don’t look that appealing. I generally don’t photograph those areas because they are not going to help me sell the home.

Who ever took the photographs in the screenshot simply did not use the right kind of equipment. It doesn’t look like he or she used a wide angle lens. The camera was not held level in either photograph.

Most of the rest of the photos for this home have a strange yellow hue to them because the photographer used an automatic white balance setting.

I have written many articles on this subject. Marketing real estate mostly happens on the internet. The internet is a visual place. Homeowners can hire a professional photographer themselves if their agent won’t. I am not exactly sure why anyone would work with an agent who does not provide professional photography but then there are many things that I don’t understand.

When I shop online and look for shoes I rarely find a bad picture of a shoe. They almost always look better in the photographs than they do on my feet.


Kitchen – taken with a wide angle lens and a DSLR camera. The home is located near Rice Street in St. Paul.

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