The santa hat isn't really on the top of Como Park conservatory. I did it with a photo shop software program. I put the photo in Flickr and called it a holiday decorating idea. It would look kind of cool if they did put a hat on the dome. It isn't hard to put Santa's hat on the conservatory.
I have had conversations with my buyers about the photos they find on the MLS. I am currently working with some buyers who get ticked off when the home we look at doesn't look as nice as it did on the internet. I understand their disappointment.
Our MLS rules prohibit us from doing things like what I did with the Santa hat, but the rules do not prevent us from brightening, sharpening and tweaking a bit. As I explained to my buyers I make sure that the photos of my listings are top notch. I carefully choose the best angles and look for the best light. I do everything I can to make the home look it's very best on the internet because that is the best way to represent sellers.
It is my intention to make the home look wonderful but it isn't my intention to deceive buyers. Pictures never really capture what the human eye sees because the human eye is far more sophisticated than the cameras sensor and lens. It is in my sellers best interests to make the home look it's best on the internet. I guess it would be fair to call it marketing.
There are listings with few or no photos. I recently saw one photo of a home where the Realtor's purse, car keys and a sign were laying on the floor by the front door. I also see photos that are too dark, photos that have bright windows in the background so that the room appears black. Enough said. Anyone who has seen MLS photos could add to this paragraph with the greatest of ease. MLS photos are often like mug shots or DMV photos of people. Someone just points the camera and shoots and doesn't care how the subject looks.
Interior property shots are very difficult to take. Lighting is always a problem but there are plenty of professionals who can do the job and it isn't expensive to give them a shot at it. I suspect that some buyers pass on looking at homes that they might like just because no one took the time to do a better job with the photos.