I wrote this post last December on the Active Rain real estate network, for other Realtors. Even though it is buried deep in my blog as a members only post it has been getting comments each month. I thought I would bring it out into day light.

What does your email address say about you?
If you are John879@yahoo.com,
you may have more problems that you think. Not to mention the
depersonalization of having a ton of numbers after your name to
separate you from all the other people with the same name or user name.
Sure
your email account is free, actually all of my email accounts are too,
and each uses a domain name that is unique and only used by me.
Sure
you can get your email online from anywhere. Hmmm I guess mine works
that way too. I can log onto the internet and read my email anytime,
or I can get it on my laptop through MS-Outlook, and I get it on my blackberry.
Sure you have spam filters, well I guess I do to. Imagine that.
Your
spam filters are better than mine, so good in fact that the email from
your clients and future clients never reaches you. I do get maybe four
or five unwanted emails a day, but I also get a few leads a week.
When
I see your email address, I think is this a professional, or some kind
of a hobby REALTOR. Then I check to see if the agent is with
Prudential realty, because every time someone uses Yahoo they are
indirectly advertising for Prudential realty. Yahoo has a real estate
portal and Prudential has an exclusive relationship with them.
"For Prudential Real Estate,
which has put an emphasis on developing and honing its Internet
strategies, it's an opportunity to capitalize on what the company has
built-and, say executives, to take the lead in winning home buyers and
sellers in this changing environment."
"With our Platform technology, and our exclusive marketing relationship with Yahoo! Real Estate,
we took the early lead in providing home buyers and sellers with
precisely what they were looking for," says Earl Lee, president,
Prudential Real Estate Affiliates, Inc. "We give them 24/7 access to
the most current property information and instant interaction with
local sales professionals when and how they want it." Read More
So john879@yahoo.com,
I don't have any respect for your tech skills, which are becoming more
important for REALTORS to have. I don't have much respect for you
professionally either. To me you are just another 879@Yahoo.com, it could be worse for you, if you were another 12233@AOL.com,
because you would actually have to pay for the email account that has
so many filters on it that almost no one could ever reach you, not to
mention that you can not accept or open all types of attachments as an
extra protection against viruses. That's right I have that protection
too, through my anti virus software.
I could write a lot more on
this topic, but will close by saying that having your very own email
address is the best way to go. Your real estate company address
belongs to your real estate company and is used by hundreds, thousands
or maybe ten's of thousands of agents. The well known domain names
have been added to many spam filters right on the server where the end
user has no control, making your messages less likely to get through to
those Yahoo's or AOL's.
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