Transparency and trust

I have seen some of your on-line advertising. You lie like a rug, and speaking of rugs, what is that on your head?   I see the smiling face of a twenty five year old dressed to the nines but when I meet you I see a 50ish person dressed in jeans and a T.  You say you are number one but fail to mention that the number 1 stands for the number of real estate transactions you have had this year.

If you want people to trust you . . and I know you do because trust is the word that the cool kids are flinging around with reckless abandon . . you need to be honest in your advertising. 

It's part of a promotion -- ILoveLocalCommercials.com -- in which a production team makes free commercials for small businesses. Fell free to nominate me for one of their free commercials. Just put in Teresa Boardman, they will understand. 

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Comments

[Larry Yatkowsky]

T, this video must rattle the bones of every REALTOR seeking to find balance in public perception. In reflective reaction these lines from A Few Good Men written by Aaron Sorkin came to mind. Sorkin's dialogue may be the root that addresses the fancy words we throw around and to which we seek answers. At question: are we REALTORS brave enough to deliver the truth? If we are, then, is the consumer ready for the answers?

Jessep: You want answers?
Kaffee (Tom Cruise): I think I'm entitled to them.
Jessep: You want answers?
Kaffee: I want the truth!
Jessep: You can't handle the truth! Son, we live in a world that has walls. And those walls have to be guarded by men with guns. Who's gonna do it? You? You, Lt. Weinberg? I have a greater responsibility than you can possibly fathom. You weep for Santiago and you curse the Marines. You have that luxury. You have the luxury of not knowing what I know: that Santiago's death, while tragic, probably saved lives. And my existence, while grotesque and incomprehensible to you, saves lives...You don't want the truth. Because deep down, in places you don't talk about at parties, you want me on that wall. You need me on that wall.
We use words like honor, code, loyalty...we use these words as the backbone to a life spent defending something. You use 'em as a punchline. I have neither the time nor the inclination to explain myself to a man who rises and sleeps under the blanket of the very freedom I provide, then questions the manner in which I provide it! I'd rather you just said thank you and went on your way. Otherwise, I suggest you pick up a weapon and stand a post. Either way, I don't give a damn what you think you're entitled to!
Kaffee: Did you order the code red?
Jessep: (quietly) I did the job you sent me to do.
Kaffee: Did you order the code red?
Jessep: You're goddamn right I did!! Credit to: http://www.whysanity.net/monos/fewgood.html

[Diane Guercio]

I think I want a mobile home.

[twitter.com/RealEstateZebra]

T--

I think you should do your very own commercial. Just you standing somewhere with the St. Paul skyline in the background, arms crossed, the only dialogue would be:

"I'm Teresa Boardman. You can work with me, or bite me. Whatever."

:-)

[T]

I love it and I just might do it.