Redfin, a real estate company recently did a scientific study that supports what many Realtors already know and that is the quality of the photographs of homes for sale is important. The study actually showed that sellers got more money for their homes if they were marketed with professional quality photography.
The study found that the high quality pictures were taken with DSLR cameras.
Here is a quote from the study:
”Given this obvious upside, it is shocking that only 15.4% of homes in our data set were marketed using professional photography. The majority of listings, 80.9%, were photographed using point-n-shoot photography, and still another 0.7% used just a camera phone. Let’s not mince words: If you are not using professional photography to market your home, you are not really marketing your home.” [Redfin]
I could not have said it better myself.