For Home buyers, For Home Sellers
by Teresa Boardman, on 28 September 2009
Everyone has an opinion on the effectiveness of open houses. They can be an effective way for agents to prospect and sometimes people see a house at an open house that they end up buying. Everyone has a story, including me about someone who walked into an open house and bought the house.
Among real estate agents those who do open houses say they sell houses. Those agents who don't do open houses say they are not necessary if the goal is to sell the house.
There are no numbers that I can find anywhere on what percentage of homes sell through an open house. Another interesting number would be the number of homes held open on a given Sunday expressed as a percentage of the total number on the market and then the percentage of those opens that resulted in a sale. It would also be nice to compare the total number of offers on homes that had opens with the total number of offers on all homes for the same period. I love data!
I asked some neighbors of mine who bought their house through one of my open houses if they would have bought the house even if there had not been an open. They said they would have, in fact they had made an appointment to see it the following Monday. They first found it on the internet and it was on their list of homes to see. They had been house hunting for awhile.
There are many homes that are never open for an open house and they sell, there are also homes where there are open houses but the house doesn't sell and is taken off the market.
Some sellers don't think their agent is working very hard if he or she doesn't do open houses and I know several agents who do open houses just because it looks good to their clients. The point of the open is that it is visible to everyone. It makes the sellers feel like they are getting value even though they have not paid the agent a dime. The opens help agents meet potential buyers and sellers and sometimes buyers find the right house at an open house. I am just not sure if they buy only because of the open house or if they would have bought it anyway.
So far I have not found a serious buyer who will only buy a home that has open houses but there are probably some buyers like that. They may not understand that they can see a home most any time.
There was a time when the only way people could find out what is on the market was through an agent, or an open house or a for sale sign. That is no longer the case and I have talked to buyers who never went to an open house.
A lot of people have opinions on what it takes to sell a house. There are more experts on the subject than there are houses that have sold. Some of the opinions seem to be influenced by marketing from the real estate industry. Many of my opinions come from my experience and as time goes on and the market changes so do my opinions.
I wish there were some statistics on how many homes are sold through opens. For now there are just opinions and everyone has one. I like real facts, supported with data.
For sellers it is probably best to work with an agent who has the same opinion as you have. When interviewing agents ask them if they will do open houses. There is less friction in the relationship that way. Don't let an agant talk you into or out of open houses. It is your house, you will pay the comission so ask for what you want. I don't do open houses and am honest with my clients about that. Some agents that I work with will do the open houses for my sellers if the need arises and they are better at it that I am.
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